Your Privacy Matters to Us
Asia Direct ("we", "us", or "our") operates the website asiadirect.africa. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By accessing our services, you acknowledge you have read and understood this policy.
Data Security
Industry-standard encryption & protection
Your Control
Full rights to access, correct & delete
No Selling
We never sell your personal data
We collect several types of information from and about users of our website and services. The information we collect depends on how you interact with us.
Personal Information You Provide
- Full name and contact details (phone number, email address, postal address)
- Business name and registration details for corporate clients
- Shipping and delivery addresses
- Payment information (processed securely; we do not store card details)
- Product enquiry details and sourcing requirements
- Communication records including emails and chat transcripts
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring URLs and search terms used to find our website
- Device identifiers and cookie data (see our Cookie Policy)
We use the information we collect for the following legitimate business purposes:
- Processing your enquiries, orders, and service requests
- Arranging and managing freight, sourcing, and logistics services on your behalf
- Communicating with you about your shipments, quotes, and account status
- Sending operational updates, invoices, and service-related notifications
- Improving our website functionality, user experience, and service quality
- Conducting internal analytics and business performance assessments
- Complying with legal, regulatory, and customs requirements
- Preventing fraud, unauthorized access, and other illegal activities
- Marketing our services to you where you have provided consent or we have a legitimate interest
We implement robust technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
- SSL/TLS encryption for all data transmitted to and from our website
- Secure server infrastructure with regular security audits
- Restricted access controls — only authorized personnel may access your data
- Regular staff training on data protection and privacy obligations
- Incident response procedures for any potential data breaches
- Periodic review and updating of our security practices
Under the Protection of Personal Information Act (POPIA) and applicable data protection laws, you have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you
Right to Correct
Request correction of inaccurate or incomplete information
Right to Erasure
Request deletion of your personal data where appropriate
Right to Object
Object to processing of your data for direct marketing
Data Portability
Receive your data in a commonly used, machine-readable format
Right to Restrict
Request restriction of processing in certain circumstances
To exercise any of these rights, please contact our Privacy Officer at sa@asiadirect.africa. We will respond to your request within 30 days.
Our website may contain links to third-party websites, services, or applications. These external sites have their own privacy policies and we encourage you to review them.
- We use Google Analytics to understand website traffic and user behaviour
- Payment processing is handled by PCI-DSS compliant third-party providers
- Our social media integrations (Facebook, LinkedIn, Instagram, WhatsApp) are subject to those platforms' privacy policies
- We are not responsible for the privacy practices or content of third-party websites linked from our site
International Data Transfers
As an international logistics company, your information may be transferred to and processed in countries other than South Africa, including China and other jurisdictions where our suppliers and partners operate. We ensure appropriate safeguards are in place for all such transfers in accordance with applicable law.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the details below. We take all privacy enquiries seriously and aim to respond within 30 days.
You also have the right to lodge a complaint with the Information Regulator of South Africa if you believe your data protection rights have been violated.