Our Cookie Commitment
We use cookies and similar technologies to make our website work properly and to help us understand how you use it. This policy explains what cookies we use, why we use them, and how you can control them. We are committed to transparency and your right to choose.
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to improve user experience, and to provide information to website owners.
When you visit asiadirect.africa, our web server sends a cookie to your device. Your browser stores this cookie and sends it back to our server on subsequent visits. This allows the website to recognise your device and remember your preferences or actions.
Types of Cookies by Duration
Essential cookies are necessary for our website to function properly. They cannot be disabled because without them, basic website features would not work. These cookies do not store any personally identifiable information.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains your session while browsing the site | Session | |
| csrf_token | Security token to prevent cross-site request forgery | Session | |
| cookie_consent | Remembers your cookie preference choices | 12 months | |
| lang_pref | Stores your language and region preferences | 6 months |
Analytics cookies help us understand how visitors interact with our website. The information collected is aggregated and anonymised — we cannot identify individual users from this data. These insights allow us to continuously improve the site experience.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users and tracks sessions | 2 years |
| _ga_XXXXXXX | Google Analytics | Maintains session state across page requests | 2 years |
| _gid | Google Analytics | Identifies users within a 24-hour window | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google servers | 1 minute |
We use Google Analytics 4 with IP anonymisation enabled, ensuring your full IP address is never stored. Data collected is used solely for website improvement purposes and is not shared with third parties for their own commercial use.
Marketing cookies are used to track visitors across websites and to display advertisements that are relevant and engaging to individual users. These cookies help us measure the effectiveness of our marketing campaigns.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits for targeted advertising on Facebook and Instagram | 90 days |
| _fbc | Meta (Facebook) | Records ad click attribution for conversion tracking | 90 days |
| li_fat_id | LinkedIn advertising and campaign attribution | 30 days | |
| _gcl_au | Google Ads | Measures conversion rates from Google Ads campaigns | 90 days |
You have full control over the cookies placed on your device. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences at any time.
Ways to Manage Cookies
- Cookie Consent Banner: When you first visit our website, a consent banner allows you to accept or decline non-essential cookies
- Browser Settings: Configure your browser to block, allow, or delete cookies (see browser-specific instructions below)
- Opt-Out Links: Use platform-specific opt-out tools for Google, Meta, and LinkedIn advertising
- Contact Us: Email sa@asiadirect.africa to request the removal of your data from our analytics systems
Google Analytics Opt-Out
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on. This is available for all major browsers.
Every major web browser provides tools to manage cookies. Here's how to access cookie settings in the most popular browsers:
Google Chrome
Settings → Privacy & Security → Cookies and other site data
Mozilla Firefox
Options → Privacy & Security → Cookies and Site Data
Apple Safari
Preferences → Privacy → Manage Website Data
Microsoft Edge
Settings → Cookies and site permissions → Cookies
Opera
Settings → Advanced → Privacy & Security → Cookies
Mobile Browsers
Check your browser's Settings menu under Privacy or Site Settings
For mobile devices, you can also adjust tracking preferences in your device's privacy settings (iOS: Settings → Privacy; Android: Settings → Google → Ads).